Due to its rarity and purity, and its natural white colour, associated with its enduring quality and resistance to tarnishing, platinum has been used for decoration since the 7th century BC. Today, platinum is a very popular metal for bridal jewellery in many countries and for fashion jewellery in Asia in particular. With the rise of consumer wealth, China has become the largest market accounting for 50 per cent of the world's platinum jewellery off take.
As jewellery metal on its own palladium has become attractive as a wedding band for men because it is strong, durable and its low density allows bigger and bolder jewellery designs to be created and worn with ease.
In recent years, palladium has attracted a growing number of fashion-forward jewellery designers.
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